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Ik zocht een titel voor een nieuwsbrief. De tekst rolt meestal wel vanzelf uit mijn toetsenbord, maar de titel … en dan moet ie ook nog pakkend zijn en lezers prikkelen om door te lezen, want er is zoiets als een click through ratio. Meten is weten en zonder statistieken ben je nergens. Ja ja, er hangt tegenwoordig echt heel wat van af.

Waar een ander die titel zo uit zijn mouw schudt, beland ik met een paar steekwoorden op Google. Van het een komt het ander en voor ik het weet heb ik bij bol.com een boek besteld. Nu die titel nog.